It’s understandable that some builders have been reluctant to include new technologies that add to the cost of building a home and may call for another, more specialized sub-contractor. But those who are offering structured wiring and home automation systems as standard features or upgrade options are attracting greater appeal from homebuyers. Not only is it the right thing to do for homebuyers, it’s the right thing to do for your business. Here are a few reasons why: Added Appeal to Homebuyers The average homebuyer today is becoming more technologically literate. Even if they are not, chances are when consulting friends and family about buying a home, someone is going to stress the importance of being wired for technology. Whatever the case may be, homebuilders are facing ever-increasing demand for structured wiring and at least some level of home automation features. Homebuyers are beginning to realize the cost of retrofitting electrical components and rewiring, and they will be asking for the installation of structured wiring and core home automation components during construction. They realize the advantages of a wired home far outweigh the installation costs. They have learned that a properly designed wiring infrastructure will make it easy to add on additional systems as new services become available. Differentiation Word of mouth is always the best advertising, and once you have a satisfied homeowner, the word will get out that you are a builder who is sensitive to new technologies, the homeowner’s changing needs, as well as the importance of “future proofing” your homes. By providing reliable systems that improve people’s lives and provide long term cost savings, you will enhance your reputation with potential buyers. Add Value To Your Bottom Line For a small percentage of the total cost of your homes, you can add a structured wiring system that will appeal to homebuyers and increase your bottom line profit. While you can receive a worthwhile margin on technology options, the real value to your company comes from your reputation with potential buyers. With demand increasing day by day for these technologies, the word will get out, and you will reap the benefits well into the future. Because it’s the Right Thing To Do Leading research groups project an increase in resale value anywhere from 5% to 15% of a home that is “Wired” versus a similar home that is not. That means tens of thousands of dollars in resale value. Failure to prepare homes for the future is like giving the homeowner an incomplete product that will require a substantial investment to upgrade in the future. Preparation now will eliminate this need and cost for your homebuyers, and make you as a builder, a favorite among homebuyers.

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